In turn, it became more difficult for users to find the products they needed. The catalog structure resulted in the product list containing a wide range of mixed products. They are all outlined and described in detail below. Absence of priority in header elements,.Absence of prevention of users’ mistakes,.The most critical points that we found were the following: Increase the checkout completion percentage rate.Minimize the shopping cart abandonment rate.Increase the add-to-basket rate on the desktop.Increase the number of views of the product detail pages.Increase the conversion rate on the mobile.Yet, we found several issues that needed to be addressed, such as the interface mistakes that adversely affected the key metrics and prevented customers from converting. The analysis of the website metrics showed that the website had engagement indicators, traffic composition, and the conversion rate for both new and returning users along the bounce and exit rate were within the normal range for this segment. Provided a full detailed proposal of amendments with documented examples and indications of how each amendment could improve the user experience.Created a document listing the problems for each key page.Providing further support and advice on any further clarifications.Īfter the audit was completed, we have done the following:.UX auditing of the website (mobile and desktop).The process of the project review consisted of the following three main stages: We conducted a thorough audit of the website by using data analytics tools, Hotjar recordings and click maps and data of known user snag points provided by the customer. Be on hand to advise the customer’s development team for any further clarifications. Provide optimal solutions and explanations for the users’ problems.Perform a thorough site usability audit with each site detail deeply researched. Turum-burum was hired by the swimwear company to do the following: Since our customer, Sunuva, already had a development team, our task was to conduct a thorough UX Audit with further support over the implementation of the recommendations. ( Large preview) UX Audit and Support Over the Implementation of Recommendations Sunuva mobile and desktop interface after the redesign. This is a great example of how - after conducting a UX audit - the team and I at Turum-burum established changes based on analytics data that can have significant results. Today, their products are featured in famous luxury store brands, such as Bloomingdale’s, Harrods, Barneys, Harvey Nichols, and other luxury department store chains. Sunuva is a global fashion brand for kids established in 2007. In this article, we will be taking a closer look at a design case study and discuss possible reasons why its customers abandon their online shopping carts and what solutions are recommended in each particular case.
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